One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the people you want to deliver your message to. On the face of it, that seems like a ...

Effective marketing relies on identifying a lucrative target audience and then finding ways to access and influence it. Small business owners can start by using their knowledge of the buying habits of ...

Every business owner knows you need to have a clear idea of who your target audience is. This is usually developed by thinking about who you had in mind when you created your product or service ...

Your business probably expends a great deal of time, energy and money targeting your primary customer base. Your secondary target audience is also important, though, and targeting this group can help ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

Opinions expressed by Entrepreneur contributors are their own. For 56 years, Häagen-Dazs had a consistent message: high-quality, old-fashioned ice cream for sale. But that’s changed: Thanks largely to ...

The following is a guest post from Novarize CEO Alon Tvina. Opinions are the author's own. Many successful businesses are formed with a laser-sharp focus on providing value to a specific target ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...