Yahoo

My Company Wanted to Show a Tampon String in an Ad. Major TV Networks Told Us to Remove It

This month, Thinx debuted our first ever national television ad and tried to place it on broadcast networks across the United States. Thinx makes absorbent, washable, reusable underwear that can ...
The Sun

Controversial bluetooth tampon lets you know when it needs changing – but has 12ins string

IT’S a worry most women will have faced – the horror of a leaked tampon. To curb that anxiety, a US-based firm has designed a smart tampon which lets you know when it needs changing. The my.Flow ...
The Drum

Inside the rejection of Thinx’s tampon string ad: ‘It's hard to say this was surprising’

Thinx, which makes underwear that can absorb liquid without the need for a towel, is known for making waves in the advertising space. Its 2015 battle with New York’s MTA sparked a debate over the ...
Engadget

Who needs a smart tampon when you have common sense?

I wasn't surprised two weeks ago when I was invited to see an early demo of a so-called smart tampon. I am, after all, one of few women who write for Engadget. Indeed, as I would later find out, the ...