HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

You may be familiar with the most common HTML tags like p, a, and img, but what about progress or details? HTML is a lot more expressive than you might have realized, and the following tags pack ...

Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add to your page’s header to describe ...

Are you a coder? Please take our new survey (it's short and fun) about how you use AI at work. HTML is deceptive. It looks easy. And easy HTML is easy. With a few tags you can write your name on a ...

Google had made a few changes to its SEO developer help documentation. First it documented how Google Search handles and processes robots meta tags outside the HTML head. Second, it added more ...