If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

According to the report, the global Tag management system market was estimated at $635.77 million in 2019, and is anticipated to hit $1.72 billion by 2027, registering a CAGR of 13.0% from 2020 to ...

Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure site traffic and ...

U.S.-based tag management provider BrightTag is anchoring its expansion into Europe with the acquisition of UK-based SiteTagger. Terms of the deal were not disclosed. The Chicago-based BrightTag said ...