Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

In shadowless projection mapping (right), the projected text (the green word “chocolate” at the center) remains visible even when occlusion occurs. We found that this property contributes to the ...

Editor’s Note: This article gives you all the information you need to get started with projection mapping applications. Projection mapping is hot. The market size is estimated at over 5.5 billion USD ...