Meredith is a writer and brand strategist with expertise in trends forecasting and Gen Z and Millennial culture. In addition to producing lifestyle content, she uses data-driven storytelling and ...

After two friends named Michael Chapman and Toks Ahmed crossed paths with a woman who “struggled with the size of her swim cap,” the entrepreneurial men designed a larger cap which could accommodate ...

In my experience, swim parents are one of the most influential parts of their swimmer’s career. We could sing the praises of their sacrifices: the early morning carpools, the late-night dinners, the ...