The collection includes pieces inspired by works from Edgar Degas, Claude Monet, Paul Klee and Jackson Pollock.

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Swatch recently announced a new AI tool that allows its customers to design their own watches. Swatch’s AI-DADA technology or customisation service left many people excited that they could make their ...

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

Swatch’s latest MoonSwatch, the Mission to Earthphase – Moonshine Gold (Hunter’s Moon), looks like another whimsical nod to celestial events (we still think it’s one of the best watches around if ...

Swiss watchmaker Swatch has just unveiled a new watch, inspired by The Simpsons. In celebration of the popular cartoon, the Swatch SECONDS OF SWEETNESS is a playful, colourful watch that pays homage ...

Japanese architect Shigeru Ban has won an international competition to expand Swatch and Omega’s headquarters in Switzerland. The design involves adding three new buildings to the watch companies’ ...

The cover of the new swatch book aims to represent the range’s three signature aspects - colour, weight and embossing. Circles have been inlayed into the cover using the technique of ‘paper marquetry’ ...

In honor of the passing of Nicolas Hayek, CEO of the Swatch Group, we decided to wax a little nostalgic about his most breathtaking – and lucrative – product: the Swatch watch. Swatch was the ...