JD Supra

Measuring Likelihood of Confusion: The Squirt Survey Format

The name Squirt comes from the survey at issue in SquirtCo. v. The Seven-Up Company, a 1980 trademark dispute. SQUIRT was a trademark of SquirtCo. When The Seven-Up ...
Nature

Democratic classification of free-format survey responses with a network-based framework

A survey is a method of collecting ideas, opinions and other information from people. They are widely used in many contexts, including social research, patient feedback for medical care, customer ...
JD Supra

Measuring Likelihood of Confusion: The Eveready Survey Format

There are two commonly accepted survey formats used to measure likelihood of confusion: the Eveready format and the Squirt format. This article addresses the Eveready survey format. Explore the Squirt ...