The sunk-cost fallacy tells us to keep investing in something simply because we have already invested so much. But ...

As some Republicans express buyer's remorse about Donald Trump's selection of J.D. Vance as the “worst choice” for vice president and Joe Biden ditches his stubbornness about staying in the 2024 ...

Joe Biden’s self-inflicted electoral crisis is a classic case study in the “sunk cost fallacy.” As Vice President Kamala Harris and party leaders pour resources into the president’s flailing campaign, ...

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Explore the sunk cost dilemma, a key financial concept impacting decisions on investing in failing projects. Learn how to manage it with real-world examples and insights.

Have you continued with a project long after you should have abandoned it? Persevered with a relationship even after the point of no return? Dragged yourself to an event in miserable weather just ...

The Atlanta Falcons hadn't been quarterback-relevant since Matt Ryan's salad days coming into the 2024 season, so general manager Terry Fontenot and his staff doubled down in free agency and the draft ...

The Falcons may look ridiculous for touting Kirk Cousins as a very expensive backup, but that’s much smarter than what other teams do with sunk-cost quarterbacks. It all seemed so simple at the time.