In a new study, dating app Hily found that one in three Gen Z and millennial daters keep using an ex's streaming accounts ...

A study finds that slowing video to 90% instead of buffering keeps streams smooth, reducing interruptions and improving ...

Viewers would rather watch video at slightly lower speeds than endure rebuffering, according to new research from Lancaster ...

About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift ...

Instead of freezing to buffer, videos could play slightly slower without you noticing, with research showing this approach feels smoother and less frustrating for most viewers.

The transition from traditional television to streaming is well underway, but the past few weeks have provided some data to back up that notion. Last month, Nielsen released its monthly “The Gauge” ...

Surprising research conducted by Harvard Medical School suggests the release of major music albums may coincide with an increase in deadly car crashes. Researchers found that on days when blockbuster ...

DALLAS—As pay TV operators continue to struggle with cord cutting and streaming platforms seeks to retain fickle consumers who regularly cancel subscriptions, a new study from Parks Associates takes a ...

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...

Netflix has emerged as the top destination for anime fans in both the United States and on the global stage, leaving behind competitors Disney+ and Hulu -- and even anime-specific streaming platform ...

The report says AI is reshaping workflows across Asia’s content ecosystem, lowering costs and speeding delivery — advantages that increasingly accrue to the largest streaming and video platforms. By ...

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread ...