many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game. But in the minds of U.S. marketers, these sports ...
NEW YORK, March 3 (Reuters Breakingviews) - Everyone loves an underdog in sports, including investors it would seem. One group of them recently injected $100 million into a women’s volleyball league, ...
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