The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the integration of its first-party live streaming data. The firm noted that the vote ...
This new white paper from our friends over at Striim, "Streaming Cloud Integration: Key Data Considerations for Hybrid and Multicloud Architectures," is a timely guide for enterprise decision makers ...
GA release accelerates production streaming pipelines with real-time CRUD synchronization, reusable data flows, ...
MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live ...
WebAction announced that it has re-branded their software as Striim (pronounced “stream”), the streaming integration and intelligence platform. The platform remains the same enterprise-strength, ...
Add Yahoo as a preferred source to see more of our stories on Google. Chris Smith/TheWrap/Nielsen Marking the latest iteration of TV ratings during the increasingly complicated and fragmented ...
IBM is betting $11 billion that real-time data infrastructure will become as critical to AI deployments as databases were to enterprise applications. The company's just-announced acquisition of ...
Aquila, the Association of National Advertisers' (ANA) cross-media measurement subsidiary, has struck a deal with audience-measurement firm Samba TV to provide streaming viewership data as part of ...
Confluent is positioning itself as the "context layer for enterprise AI" with new capabilities that aim to solve the problem plaguing generative AI investments—lack of fresh, trustworthy data—by ...
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