Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Between 50 and 90 percent of the time, strategy failure is due to issues in execution. Given the vast resources companies invest in formulating strategies, this is a disheartening statistic. However, ...

When trying to get a handle on creating a HR strategy, it can be hard to know where to start. That’s where an HR SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats, ...

Almost 10 years ago I penned a strategy article inspiring ad hominem attacks, the suggestion by former colleagues that I had written something akin to The Anarchist Cookbook, and otherwise causing ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

Process intensification has become a hot topic in biopharma in recent years, with concepts like continuous manufacturing and “scaling-out” increasingly cited as investment drivers by drug firms and ...

Over the next few years, the number of organizations navigating to the cloud is expected to grow exponentially. According to Gartner, more than 70% of enterprises will use cloud platforms to ...