Tariffs and ongoing volatility have impacted global trade and exerted cost pressure across nearly all industries, creating ripple effects that demand companies rethink core strategies like pricing, ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Pricing is one of those decisions founders tell themselves they will fix later. After traction. After product market fit.

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

The notion of a one-size-fits-all pricing model is becoming increasingly obsolete. Every company evolves at a different pace and scale, necessitating tailored pricing strategies to meet its unique ...

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) ...

Initiating Vestis Corporation with a Buy rating and $9.10 fair value, driven by the new CEO's value-based pricing and cost optimization strategy. Despite recent revenue declines and customer losses, I ...

James Jay Barber, President and CEO, opened by noting his transition into the role and outlined a focused strategy: "what I believe this business needs now is a sharp focus on commercial processes, ...

As the U.S. insurance industry flips the calendar to 2026, affordability has shifted from a rising concern over sky-high costs to a defining industry challenge. That’s the case across health, property ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech ...

This article is the latest in the Health Affairs Forefront series, Provider Prices in the Commercial Sector, featuring analysis and discussion of physician, hospital, and other health care provider ...