1. Crafting the Vision: CEOs must articulate a clear and compelling vision that resonates with all levels of the organization. This vision should be grounded in reality but framed in a way that ...

Opinions expressed by Entrepreneur contributors are their own. Most companies lack a strong strategic narrative. When I was first transitioning into advising and board work, I met with literally ...

“Culture eats strategy for breakfast,” the preeminent management guru, Peter Drucker, once famously observed. And that begs the question, does corporate culture reign supreme above all else, or could ...

From ancient empires to modern nation-states, leaders have long relied on strategic narratives to shape perceptions of their countries and define their stances on the most critical issues of the day.

These historical examples of using information to shape perceptions highlight an area the United States is severely lacking: strategic communications. This is the deliberate curation (the action of ...