Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store associates and prepare them for a variety of potential in-store ...

Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the end — sell products. But because consumers have access to a wealth of ...

A “good” in-store experienceshould include changing store layouts, in-store community and more VIP-specific promotions. This article features exclusive insights from Steve Rowen, Managing Partner at ...

Retailers have begun to recognize that quality employees can be their most valuable resource but they still need to invest more aggressively in training and technology to help store associates do ...

Analysts often discuss the knowledge gap between well-researched consumers and sales associates in the store. It’s problematic because it can sour the consumer’s experience with a brand. But David ...

In today's fast-paced retail landscape, customer experiences have become a focal point for businesses aiming to create lasting impressions and build brand loyalty. As the retail industry continues to ...