A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer charged with quality control and a British lady insisting she can taste ...
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...
In the middle of the 20 th century, the field of psychology had a problem. In the wake of the Manhattan Project and in the early days of the space race, the so-called “hard sciences” were producing ...
Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...
A recent study that questioned the healthfulness of eggs raised a perpetual question: Why do studies, as has been the case with health research involving eggs, so often flip-flop from one answer to ...
A recent study that questioned the healthfulness of eggs raised a perpetual question: Why do studies, as has been the case with health research involving eggs, so often flip-flop from one answer to ...
The scientific world is abuzz following recommendations by two of the most prestigious scholarly journals – The American Statistician and Nature – that the term “statistical significance” be retired.
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