Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

DSPs are hindering universal adoption of the IAB Tech Lab’s new standard for classifying video ad inventory, which was released in 2023. While the majority of supply-side platforms have adopted the ...

We watch a ton of videos every day, but we might not get a smooth experience and the best experience in all conditions. This is because of bandwidth restrictions or the file size of the videos being ...