Macy's hopes to change the way it connects with college-age shoppers, and is testing an intense Spring Break-themed promotion in the Chicago market. Bikini-clad models will hand out hot chocolate and ...

With (hopefully) the last of winter’s chilly days here at last, it’s nearly impossible not to think about the allure of a sunny vacation. Even if you don’t have a flight booked yet, it’s not too late ...

Spring Breakers looking for a good time will surely find it here in the Sunshine State. But troublemakers intent on causing chaos and mayhem also will find more cops on patrol and ready to enforce the ...

The mayor of Miami Beach, Florida, said that a viral reality TV-themed public service announcement helped the city drastically reduce spring break crime for the second year in a row, leaving residents ...