When I look at a car, I analyze the whole damn thing. The SS staff are always trying to pull me away from a car. But hey, it's easy to focus on the obvious: wheels, brakes, paint, and interior. I like ...

You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light beer bottles piling up. But quantifying a brand’s ...