While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance.

Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to new insights from Nielsen. In comparison, broadcast without sports ...

Apple’s sports strategy has not been as aggressive as other tech giants and streamers like Google, YouTube, and Netflix. However, the company seems to slowly be bringing its live sports offerings into ...

Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel.

Add Yahoo as a preferred source to see more of our stories on Google. FCC Chairman Brendan Carr (Credit: Tom Williams/Getty Collection) The FCC is seeking the public’s comment on sports’ migration ...

Various streaming services have been introducing alterations to their content libraries through the first month-plus of 2026.

New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion When you purchase through links on our site, we may earn an affiliate commission.

The NBCUniversal spinoff has rights to NASCAR, the PGA TOUR, Premier League, WWE, WNBA, USGA, R&A, LPGA Tour and PGA of America events, among others. By Alex Weprin Senior Editor There’s a new sports ...

Disney’s ESPN has long called itself the worldwide leader in sports. Now it will have to figure out what to do when there aren’t any. On what could be called Black Thursday for major sports leagues, ...

Today’s guest columnist is , CEO of Just Women’s Sports. ESPN announced last month that the network is replacing Sunday Night Baseball with “Women’s Sports Sundays.” The new program will feature 12 ...