Most companies can’t argue the fact that they want higher conversion rates. After all, higher conversions mean you have hit the nail on the head with your message market match and, as a result, it ...

Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a registration page, ...

You can attract traffic to your website and keep customers satisfied while dealing with friction, whether negative or positive. Often times this comes as a result of landing page friction -- a barrier ...

Your website is a critical tool to help your startup to attract new customers and sell more products and services. But if your site design isn't optimized to engage visitors, you might be missing out ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Split testing, or A/B testing as it is sometimes called is the procedure of presenting two different website pages to two different website visitors. The reason for this? Well, simply to compare which ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

Gab Goldenberg What would 20% more sales be worth to you in dollars? What would that extra revenue mean for you and the company? Get a proposal for increasing your conversion rate at ...

Direct marketing professionals don't guess. They base their decisions on statistics and calculate what the return on their investment will be. Because of what is known as split-testing or test runs, ...