As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Direct marketing professionals don't guess. They base their decisions on statistics and calculate what the return on their investment will be. Because of what is known as split-testing or test runs, ...

The Indianapolis Colts just completed a fairly successful season in 2023, as the team finished with a winning record at 9-8. Rookie Head Coach Shane Steichen took a positive first step with this ...

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Series 1: Personal Papers, boxes 1-11, box 13, box 15 and box 17 are restricted. Contact ...