Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

Here's exactly how Lon Bender ("Drive") created the sound, which involves his wedding ring banging against a cabinet. The 20th Century fanfare. The THX Deep Note. The MGM lion’s roar. Iconic sounds ...

The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online ...

Take a second to repeatedly scroll your mouse up and down while you keep your eye on the Sonos logo above. Eh? Eh? Pretty amazing, right? By complete happy accident, designing firm Bruce Mau Design ...

The latest episode of the Made by Google Podcast (S5 E2) goes into the sound (and haptics) design on Pixel devices. At a high-level, sounds are meant to reflect the Google Pixel design principles of ...

Volkswagen has used the Frankfurt Motor Show to unveil their redesigned logo. Looking more retro and simplistic than their previous logo, the new VW badge features a “flat two-dimensional design” ...

When it comes to drawing players into the world of their game, realistic graphics and intricate simulations are far from the only tools in a developer's arsenal. Sound often plays just as much a part ...

Supervising sound editors Erik Aadahl and Ethan Van der Ryn on noisy audiences, quiet characters, and the challenges of watching at home Supervising sound editors Erik Aadahl and Ethan Van der Ryn on ...

From the squelching sounds of soggy corpses to the recognizable sounds of a galaxy far, far away, sound design is the art of creating a believable sonic world. Whenever a video game set in the Star ...