Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

ZURICH, SWITZERLAND – September 23, 2025 – A groundbreaking study by the Global Association of Applied Behavioural Scientists (GAABS) has uncovered a troubling disconnect between professionals' ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

Making decisions is a key aspect of our brains and daily lived experiences. Whether we realize it or not, we are constantly making decisions. Those decisions are driven by different models, some of ...

Consensus decision-making fosters collaboration but can slow progress if not managed effectively. Balancing consensus with leadership ensures efficiency without sacrificing inclusivity and engagement.