More than a decade ago, Scott Cook decided that the company he founded, the accounting software firm Intuit, needed to become more innovative. So he started to encourage all employees to spend 10% of ...

When it comes to outsourcing software development, clients have to understand that flawless end-user experience will make or break their products, so it’s vital to gain a true understanding how those ...

In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

With its push to provide faster, more predictable and higher quality software, public sector IT organizations may have discounted the need for design. Eleven years ago, an Office of Management and ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

Donald Norman is rightly famous for his work on the psychology of design that encourages the development of products that are human-centered. Less well-known is his valuable work on emotional design ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Homo sapiens is truly a diverse species. We appear distinct from each other based on our origins in various regions of the planet; we communicate using thousands of languages; we have different ...