In the age of social media, peer influence goes a long way for your brand. Social proof can be the secret sauce that helps you build a successful content campaign. We know how social media can ...

I’ve been speaking recently with business leaders about vendor selection. It’s well known in B2B circles that buyers have completed most of their journey before they even talk to a vendor. Gartner ...

“We view a behavior as more correct in a given situation to the degree that we see others performing it,” said psychologist Robert Cialdini, who studied (and coined) social proof, and shared his ...

In today’s hyper-connected world, the concept of word-of-mouth referrals has evolved into a powerful tool known as social proof. Although traditional referrals still hold value, the ability to ...

What does social proof mean, how can you collect it, and how best to present it to boost conversions? After talking to industry experts, We've got your answers. Humans are social creatures. Not only ...

Social proof is an individual influencer or group clout that gives “proof” to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority.

There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always looking for an edge. The brand’s first distinguishing mark is its ...

In the fast-paced manufacturing world, change is inevitable and safety professionals need all of the tricks and tools available to keep up. If your facilities are like mine, your safety department is ...

There are many factors that steer consumers to make a decision. From price to persona, the elements that shape a purchase choice are interminable and complex. Among these factors, one is deeply ...

Generation Z is between 4 and 21 years old, and despite the fact that this cohort has barely entered the workforce, they already hold $44 billion in buying power. Furthermore, Gen Zers outnumber ...

Opinions expressed by Entrepreneur contributors are their own. Imagine you are in a small town, away on business and are starting to get hungry. You notice there are two restaurants in the town square ...