In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

“Social proof is one of the most powerful behavioral motivators in the land. Social scientists have found hundreds of ways to nudge positive behavior change by reframing messages from 'you should' to ...

Singing in a restaurant is one example of breaking a social norm. Source: picjumbo / Pexels There’s a scene from Disney’s "The Santa Clause 2" that lives rent-free in my head. Scott Calvin, played by ...

An interdisciplinary team of researchers reports on how social norms -- 'patterns of behaviors or values that depend on expectations about what others do and/or think should be done' -- can be ...

New research funded by the Pentagon suggests that artificial intelligence can scan and analyze blocks of text to discern whether the humans who wrote it have done something wrong or not. The paper, ...

While this could be useful for sociological research, it's a bit odd that the Pentagon has its hands in it. Share on Facebook (opens in a new window) Share on X (opens in a new window) Share on Reddit ...