What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Behavioral conformity has been studied extensively and is commonly explained in terms of social pressure or impact. Surprisingly, however, recent research suggests that social factors may not be ...

University of Illinois at Urbana-Champaign, News Bureau. "Brain mechanisms involved in learning also drive social conformity." ScienceDaily. ScienceDaily, 22 December 2021. <www.sciencedaily.com / ...

We might not want to admit it, but deep in our brains is a desperate desire for social acceptance. And social media takes that desire and cranks it up to 11. So much so, that it’s easy to just conform ...

The rapid growth of digital technologies in the last quarter-century has multiplied the number and types of possible influences on individual values and opinions. Has the digital era changed the level ...

The behaviors and actions of hypersocial species like humans are heavily influenced by the behaviors and actions of those around them. This was evidenced throughout the COVID-19 pandemic; protective ...

Provost Professor of Political Science and Director of the UMass Amherst Poll, UMass Amherst Jesse Rhodes has received funding from the National Science Foundation, the Demos Foundation, and the ...