Bibb Latané’s theory of social impact, first introduced in 1981, shines a bright light on how we are influenced by other ...

In the quest to fit in, we sometimes lose our true selves, getting swept up in “herd mentality” — following the crowd, even when it goes against our own compass. Humans are inherently social beings, ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

This compelling book sheds light on one of the most defining yet often overlooked forces in Japanese society: dōchō atsuryoku (conformity pressure). Far beyond a matter of individual psychology, this ...

Add Yahoo as a preferred source to see more of our stories on Google. President Donald Trump signs an executive order barring transgender female athletes from competing in women's or girls sporting ...