Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

The Hidden Math Behind Why People Finally Change In A Nutshell Everyone has a personal threshold, a level of peer adoption ...

Adam Nelson, a principal investigator in the UW Department of Zoology and Physiology, led a study that used mice to show that social hierarchy involves status-dependent behavioral interactions that ...

Scientists tested several hypotheses on the drivers of social aging in free-living Assamese macaques in Thailand. The researchers collected data on the social behavior of females for eight years and ...

Witnesses to anti-social behavior must speak up to support the lone voices of people who confront it to reduce the risk of such behavior becoming tolerated in society, according to research from the ...