For years, businesses have relied on exceptional service and smart search engine optimization (SEO) to connect with customers. The strategy was straightforward: rank high on search engines, attract ...

Google is rolling out Smart Bidding Exploration inside Performance Max campaigns, giving advertisers more flexibility to capture conversions by loosening rigid ROAS targets. Why we care. Smart Bidding ...

Apple plans to launch an AI search engine, reportedly. The AI search experience would power the Siri voice assistant. The expected launch is in the spring as part of the Siri overhaul. Though Apple ...

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade." Smart Bidding Exploration aims to pursue less ...

77% of ChatGPT users say they use it as a search engine. Gen Z leads adoption, with 28% starting their searches in ChatGPT. Nearly one in four ChatGPT users surveyed prefer it over Google. Per a ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

Some advertisers are noticing oddly cropped product images in Google Shopping ads — and it turns out Google Merchant Center’s “Smart Cropping” feature is behind it. Why we care. Smart Cropping, ...

If you follow much tech news, you’ve probably read about the Reddit theory of search. The Reddit theory is the idea that the best info you can get from Googling anything these days comes from ...

Google’s new AI lets you search Gmail and Photos for personal info with permission. Powered by Gemini, it finds flights, ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...