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A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

QR codes are ubiquitous in fmcg. Now advances in tech are offering brands new ways to connect and communicate via packaging. But is it all it’s cracked up to be? It took a global pandemic for QR codes ...

The barcode has underpinned food supply chains for decades, but changing consumer expectations and regulatory requirements are driving a shift towards smarter packaging. Rob Allen, Divisional Manager ...

UK online whisky retailer The Whisky Barrel uses a digital certification system to help reduce the risk of counterfeit products The drinks industry deploys smart packaging on consumer-facing products ...

The world that digital natives have grown up in is fundamentally different from that of previous generations. When they touch something, they expect a response; when they talk to a device, they can ...

The explosive growth of the legal cannabis industry has created a marketplace that can be overwhelming to the average consumer. It often feels like there is a new brand or product being launched every ...

(MENAFN- GlobeNewsWire - Nasdaq) Explore the booming Global Smart Food Packaging Market, projected to grow from USD 26.90 Billion in 2024 to USD 41.11 Billion by 2031, with a CAGR of 5.39% from 2021 ...