What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...

Here are five steps to creating a website that’s unique to you, your business and those all-important customers and clients.

Have you heard of Canva? It's a graphic design platform lets you create everything from Instagram posts to business logos, for absolutely no cost. Using it is simple and painless thanks to all the ...

Discover why a professional, strategically designed website is critical to your small business's online success — and learn actionable insights, modern strategies, and must-have tools to stand out and ...

When is the last time you saw a website with a clearly outdated design appear at the top of Google search results? If you can even remember this happening, it probably occurred quite some time ago.

Most small-business owners and startups need a website, and if they’re unproven, they probably need to build it on a budget. Luckily, you can build a beautiful website for very little money, with some ...

Authentic Web Solutions is a digital marketing company that focuses on helping businesses reach a larger audience. With over 20 years of experience, CEO Karla Fisher has some tips to help your ...

A primary function of a business website is to attract new customers. As such, it’s crucial for companies to ensure that their websites represent them in the best possible light and appeal to their ...