Making a decision about whether to invest in an energy-reducing retrofit can be tough. As with any important investment, you want to be certain that the benefits outweigh the costs, and that your ...
Under30CEO on MSN
CAC vs payback period: How to make sense of acquisition costs
You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but you’re not sure what actually matters. Is a $2,000 CAC good or terrible? Does ...
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