In today's business world, digital experiences have become the make-or-break factor. They're the virtual front doors to enterprises, the first impression that counts. In 2022, the global e-commerce ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...

What to do with significance testing, the bench scientist’s statistical workhorse? Short of tossing it out once and for all, there are proposals to toughen conventional practice. These proposals seek ...

Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.

These considerations, informal as they are, make we wonder whether tightening the noose on significance testing is a productive idea. The value analysis I have attempted here is only illustrative.