Sofia Troutman is the Senior Digital Marketing and Product Innovation Manager for Skyline Exhibits. Sofia heads up Skyline’s marketing efforts in new product development and management, lead ...

Trade shows are a great way to get your business in front of potential customers and partners. But if you don’t have a plan for driving traffic to your booth, you won’t get the most out of your ...

In the world of trade shows, making an impression isn’t only about what happens during the event; it’s about the anticipation before and the momentum after. This comprehensive approach can transform ...