Even marketers with already-provisioned short codes will need to comply with the updated short code application process. “If they already have mobile marketing campaigns out there, they must make sure ...

The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes. More than $30 ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...

Cellco Partnership, doing business as Verizon Wireless, filed a lengthy complaint on March 7, 2011, against mobile marketing entities that have conducted short code marketing campaigns on its network.