Taylor Swift has joined YouTube Shorts as part of a multistage launch for her new album “Midnights,” unveiled the #TSAntiHeroChallenge — designed to push the platform’s TikTok-like short-form video ...

YouTube Music is launching a new TikTok-style short-form personalized video feed called “Samples,” the company announced on Monday. Each clip in the feed offers a glimpse into the artist, music video ...

Glossier this week became the first brand to sell products through YouTube Shorts, the video-sharing platform’s TikTok-like feature. YouTube’s first Shoppable Shorts Challenge features Glossier’s ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

Instead of just fighting TikTok, fueling the short video trend could undermine YouTube’s existing ad business. Instead of just fighting TikTok, fueling the short video trend could undermine YouTube’s ...