More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Twitter co-founder Jack Dorsey is backing new version of app called Divine, where content must be made by a human ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Paramount+ could soon look more like TikTok. Paramount Skydance is planning to add a heavy dose of ...

Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their flagship platforms, Disney+ and Netflix are trying to turn the mobile habits of ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. Subscribe to read this story ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

“Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by companies optimizing for advertising revenue and user addiction?” The industry is ...

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...

Over the last few years, short form video content has reshaped digital media consumption. Instead of watching long videos or reading lengthy articles, users now spend hours scrolling through videos ...

Behind endless scrolling may lie deeper emotional blind spots and attention struggles, as new research uncovers why some young adults are more vulnerable to short-form video overuse. Study: From ...