With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Artsy film critics are unlikely to be impressed by China’s micro-dramas. Even so, the roughly two-minute episodes, which cram soap-opera plots into a short-video format, are wildly popular. Watched ...

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...