TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with videos ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Video content is booming, particularly short-form videos on TikTok and YouTube Shorts. These platforms have become an essential part of successful marketing strategy, allowing brands to reach wide ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...