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TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Victor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. There is nothing new about content that is less than a minute ...

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

Marketers are increasingly experimenting with reaching consumers using YouTube Shorts, one of the few rivals to TikTok’s short-video sharing platform. Shorts is YouTube’s answer to Bytedance Ltd.’s ...

Netflix is bringing its short-form video feature “Fast Laughs” to TV’s big screen. Launched a year ago, the TikTok-inspired feed of funny videos had previously been available only on mobile devices, ...

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of ...