While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy or risk extinction: TikTok-style shorts as a discovery tool can help. By ...

YouTube is launching a new short-form video format that seems an awful lot like TikTok. YouTube “Shorts” are 15-second videos shot on mobile phones. You’ll be able to string multiple video clips ...

Instagram is testing a short-form video format called Reels in India, that will allow users to create and share videos up to 15 seconds long. The move comes just one week after rival TikTok, which is ...

As TikTok continues to test the waters with longer videos, Instagram Head Adam Mosseri has said the Meta-owned social network will continue to focus on short-form content. In an Instagram Reel, ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...