YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

In 2025, short-form content will dominate the digital world. Now the short form of videos quickly scrolls by the audience. It keeps the audience engaged quickly and is also remembered for a longer ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

If you or your kids have spent too much time scrolling short-form videos during your holiday breaks, don't fret—you probably haven't suffered too much brain damage. Wait, was that even a question? the ...

Explore how live gaming clips in 2026 are transforming short-form gaming content, driving viral gameplay trends, and boosting engagement across YouTube Shorts and TikTok audiences. Pixabay, ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Disney+ is set to introduce short-form vertical videos in the US this year. This new feature will offer original content, ...