Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Instagram is taking a hard stance against the facilitation of long-form video content on the platform, according to a recent Reel from Instagram head Adam Mosseri, who stated that the longer videos go ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Microsoft Corp’s (NASDAQ:MSFT) business and employment-focused social media platform LinkedIn is experimenting with a TikTok-style short-form video feed, signaling its entry into the competitive arena ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

A YouTube cofounder who helped pave the way for our modern, content-obsessed world is the latest tech whiz to come out ...

A vast new scientific review is challenging the belief that endless scrolling through short videos is harmless downtime. The analysis, highlighted in a UNILAD report, suggests that the bite sized ...

Today, short-form content is everywhere, even on Netflix. While they are running as a constant background noise in most ...

(Graphic: Vivienne Tran / Daily Trojan, Photo: CoinView App / Unsplash Modified.) Since TikTok’s conception in 2017, social media has completely reinvented itself. Once seen as a second coming of ...