Victor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. There is nothing new about content that is less than a minute ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Duoduo Video, a vertical short video offering from ...

OpenAI’s new short-form video app, Sora, seems to have all the ingredients of a viral hit. Just hours after the app’s launch on Tuesday, memes created using its AI video-generation technology were ...

YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company is today rolling out a ...

Imagine gaining 15,000 billion media impressions in the space of a month, without doing anything. No advertising campaigns, no marketing. Just suddenly having a surge of online activity without even ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

Video content is booming, particularly short-form videos on TikTok and YouTube Shorts. These platforms have become an essential part of successful marketing strategy, allowing brands to reach wide ...

Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in ...

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...