OpenAI’s new short-form video app, Sora, seems to have all the ingredients of a viral hit. Just hours after the app’s launch on Tuesday, memes created using its AI video-generation technology were ...

Victor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. There is nothing new about content that is less than a minute ...

Tubi, the free ad-supported streaming service owned by Fox, has unveiled a new feature designed to set it apart from its rivals, such as Pluto TV and the Roku Channel, as well as put it in closer ...

Imagine gaining 15,000 billion media impressions in the space of a month, without doing anything. No advertising campaigns, no marketing. Just suddenly having a surge of online activity without even ...

Netflix announced on Wednesday that it’s testing a short-form video feature, signaling that even a streaming giant with over 300 million subscribers is concerned about losing viewers’ time spent on ...

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the ...

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

The Sora App home page displays on a smartphone screen placed on a computer keyboard illuminated by blue and purple light. OpenAI presents Sora 2, an artificial intelligence video generation model, ...