The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes. More than $30 ...

Verizon Wireless? decision to block SMS search and alert service 4Info?s flagship common short code on Friday, Dec. 4 was allegedly due to a dust-up over following industry guidelines. The Basking ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...