Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes ...

Daniel is a News Writer from the United Kingdom. Relatively new to the industry with just over three years of experience, he has focused on establishing himself in the gaming space, with bylines in ...

Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...

When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...

There comes a time in every musician’s life when they realize it is time to take things to the next level with their instrument and gear. Many of us start out on something we picked up at a pawn shop, ...

Paul and Naomi Bradshaw know that the Berkeley record store they operate is almost not necessary. They opened Mod Lang on University Avenue a block from the UC campus 12 years ago, but only because ...

If you wanted to spec your ideal Fender electric, you'd have to turn to the Custom Shop, right? Not so with Fender's new Mod Shop site, which allows guitarists to design their own American-built dream ...

Pedestrians walk underneath balloons spelling Mod Shop at the corner of J and 11th streets during last year’s Mod Shop Indie Crafters Market. Andrew Kuhn Merced Sun-Star file A thoroughly modern ...

Shopkeeper and designer Andrea DeTrinidad-Hoogendoorn is crazy for retro-inspired garments and accessories. Since 2018, she’s owned and operated the Mad Mod Shop in downtown Calistoga, offering locals ...