Whilst the summer is coming to an end soon, one throwback jewelry trend that appears to be sticking with us into the fall is the shell necklace. Not all one and the same, there are options that ...

In 1955, 10-year-old David Thomas started selling red abalone shells from a wagon on a corner of his father’s property in Morro Bay. Thomas estimates that he sold more than 1,000 abalone shells, all ...

For 250 years, small-town stories have woven the fabric of American life. One of those stories is told at The Shell Shop, Inc. in Morro Bay, where a 10-year-old entrepreneurial spark grew into a ...